New Video Shows Silverado is More Durable than F-150
The Ford F-150’s aluminum body has come under fire for its durability and Chevrolet’s ad campaign proves there could cause for concern. In the latest “real people, not actors” ad, Chevrolet took a Silverado 1500 and new Ford F-150, and then put them to the test. Using over 800 pounds of concrete and a tool box, the ad proves just how fragile Ford’s aluminum bed can be.
Chevrolet’s ads have never been more straightforward than this one. The automaker took both full-size pickups and dropped over 800 pounds of concrete from a height of five feet above the bed. The end result was both awesome and devastating.
The new Ford F-150 took severe damage, as the concrete blocks scratched, dented, and completely punctured the aluminum bed. Meanwhile, the Silverado 1500 took the expected scratches and a few dents, but suffered zero damage that warranted repair.
To further prove how weak the F-150’s aluminum body really is, Chevrolet dropped a toolbox into both beds as well. Demonstrating what could happen in an accident, the ad shows a toolbox falling from the rail of the bed. The corner of the toolbox severely punctured the F-150’s bed.
Like in the concrete block test, the Silverado took no more than a dent.
We here at Wayne Thomas Chevrolet are happy to see the Silverado prove it’s one of the toughest trucks around!